HK Disneyland banking on China
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Hong Kong Disneyland’s new Managing Director, Andrew Kam, is hoping to turn around the fortunes on the struggling theme park, by attracting more visitors from the large and lucrative Chinese market. An AFP report has said that the attraction, which celebrates its third birthday on Friday, is seeking to counter claims that it has failed to understand the Chinese market.
Kam appears to be a logical choice of Disney, as his career has been previously spent selling another famous American brand, Coca Cola, to China. And Kam now believes that he will be able to make another icon of modern America become a hit in China.
“I have yet to go into the details of the plan we will set for next year, but it will be fairly aggressive in terms of (visitor) growth,” Kam told reporters last week. “China is probably the single largest market outside Hong Kong for us – we are looking for expansion there,” he added.
Kam outlined that he will employ more staff to market the park in China and build better relationships with travel agents. He is also hoping the Chinese and Hong Kong governments will agree a special visa scheme for visitors from Guangdong Province.
Meanwhile Kam insists new attractions are necessary, but the HK government, which owns 57% of the park, is not thought to be keen on injecting extra funding into the struggling attraction.
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