The Holiday Inn Express Cheltenham has embarked on a renovation in line with the budget brand’s “Next Generation” room concept.
Redefine BDL Hotels, which operates the hotel on behalf of IHG, is investing more than GBP125,000 (US$163,000) in the project. The hotel’s 40 guest bedrooms will be upgraded with new fixtures, fittings and bedding, plus new technology.
The Next Generation concept is aimed at making stays more convenient for travellers, with Smart TVs, USB ports next to the beds, and multi-purpose tables that can be moved around the room.
“The revamp of our 40 guest rooms will offer today’s smart travellers the ultimate stay, providing all of those at-home luxuries they’re accustomed to,” said Daniel Sharpe, GM of the Holiday Inn Express Cheltenham. “It’s an incredibly exciting time for the hotel as the investment and modernisation elevates our venue and its already high standards.”
Holiday Inn Express Cheltenham will be only the fourth hotel operated by Redefine BDL Hotels to undergo the new Next Generation revamp. IHG is planning to roll out the concept to properties across the UK and Europe.