How Qatar Airways is redefining loyalty programme with newly enhanced Qmiles policy
Qatar Airways’ loyalty programme, Privilege Club, has announced a change to its Qmiles policy in efforts to enhance the programme to further honour members loyalty. When a member earns or spends Qmiles, their balance is valid for 36 months.
Members can now earn or spend their Qmiles for as long as they stay active with the programme. This enhancement is among the initial steps in Privilege Club’s journey of change in exceeding expectations from the airline passengers can always rely on.
Qatar Airways Group chief executive Akbar Al Baker said: “We are dedicated to provide our promised five-star service to our passengers and our Privilege Club plays an important role in this. We want to reward our most loyal customers with generosity and flexibility. As such, we have embarked on a journey of change within the club that puts our members and their needs at the forefront. It has recently undergone multiple changes and our enhanced Qmiles policy is the first major step towards perfecting our loyalty programme with many more exciting new initiatives planned in the coming months.”
Privilege Club launched in 2000 as a form of appreciation to Qatar Airways’ loyal passengers, offering them the opportunity to earn Qmiles when travelling on Qatar Airways, oneworld airlines, or any of the airlines’ partners. It has since served as another convenient means of payment at the award-winning Qatar Duty Free (QDF) outlets, Oryx Galleria in Doha and now at Al Maha meet and assist services at Hamad International Airport (HIA).