Hurtigruten has named Cecilia Abert as country director UK & Ireland.
Abert will commence the role later this month overseeing sales, marketing and brand for the cruise line in the region.
She joins from Regent Seven Seas where she spent more than 11 years most recently as senior sales and marketing director in UK and Europe.
Her experience also includes stints at L’Oreal and Doetsch Grether.
“I am so excited to take the Hurtigruten brand to the next level and continue to build increased awareness for this highly differentiated business with its unique 122 year history. I believe there are tremendous opportunities within the growing exploration travel and cruise markets to offer products which consumers are asking for. Whether nature lovers or adventure seekers, Hurtigruten offers something for everyone,” Abert said.