Hyatt launches new extended stay brand
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Hyatt Hotels is evolving its extended-stay brand into a new hotel concept called Hyatt House. The group will move the entire portfolio of 38 Hyatt Summerfield Suites hotels and 16 recently-acquired Hotel Sierra properties to the new brand. These hotels are expected to complete their name and signage changes by early 2012. Service upgrades and remodelling are expected to occur over the course of the next year to incorporate Hyatt House brand elements into each property.
The new concept is based on the needs of extended-stay guests, combining “form and function to create a warm, inviting, and comfortable environment”, in which social spaces play an important part, according to Hyatt. Each Hyatt House will feature a Great Lounge area with gadget docking stations, a games room and a bar forbreakfast and evening cocktails. The room selection includes studios, one- and two-bedroom kitchen suites with a multi-tasking island where guests can prepare a meal, watch TV, or work on their laptop.
All paying guests are entitled to a free breakfast and will have access to a daily ‘Open House’ with high food and drinks at happy hour prices offered every day from 5pm to 10pm. The guest market will also offer traditional and gourmet groceries and other items for purchase. As well as replacing 54 Hyatt Summerfield Suites properties in the US, Hyatt House will also be rolled-out in the Middle East and Southwest Asia.
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