ibtm arabia prepares to roll out new format

ibtm arabia sets the MICE pace
ibtm arabia sets the MICE pace

Abu Dhabi will soon play host to the revamped ibtm arabia (formerly GIBTM).

The event will witness strong attendance from international hosted buyers across 36 countries.

The event is scheduled to take place at St Regis Saadiyat Island Resort and will introduce international buyers from Asia Pacific, Europe, North America, South America, Africa and the Middle East.

ibtm arabia will have twice as many exhibitors as GIBTM 2014, 24 will be participating for the first time. There will also be five new countries represented including Scotland, Ethiopia, Japan, Mexico and Canada.

“ibtm arabia’s successful introduction is an endorsement of the strength of Abu Dhabi’s MICE proposition. This also proves that we have evolved an established industry event to make it more relevant for delegates, buyers and exhibitors,” said Mubarak Al Shamisi, director of Abu Dhabi Convention Bureau, a division of Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).

The new exhibition format will see two days of business conducted across 3000 appointments between buyers and suppliers.

“The significance of ibtm arabia is fundamental to continuing growth of the MICE sector. The event offers exclusivity with quality of both buyers and suppliers. We believe this new formula can enhance the experience of all our attendees,” said Lois Wilcox, exhibition manager ibtm arabia.

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