IDeaS and SAS combine in Asian gaming sector
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IDeaS Revenue Optimization and SAS, the leader in business analytics, have committed to providing the Asian gaming sector with a true 360-degree view of their customers.
Under the combined IDeaS and SAS offering, data from all transaction systems are integrated to provide a true 360-degree view of a customer including a picture of guests’ preferred activities and their overall value considering all ancillary spend.
Leading brands, such as The Venetian in Las Vegas, are already using IDeaS and SAS’s solutions.
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