IDeaS formally entered a partnership with Ayala Land Hospitality (ALH), the hotel and resorts management arm of Ayala Land Inc.
This partnership with one of the world’s leading providers of hospitality revenue management software and services is part of ALH’s broader transformation strategy to strengthen commercial capabilities and future-proof its growing hotel and resort portfolio in the Philippines.
ALH president and CEO George Aquino opined: “Partnering with IDeaS supports our long-term vision of building a more intelligent, responsive, and performance-driven hospitality organization. As we scale across diverse market segments and geographies, we need systems that help us make better decisions faster.”
For his part, IDeaS managing director in APAC Jurgen Ortlee remarked: “We’re proud to be part of Ayala Land Hospitality’s transformative journey. Their vision for modern, data-driven hospitality aligns with our mission to empower the industry with intelligent solutions that deliver meaningful impact.”
An ideal choice
Following a competitive evaluation process, ALH selected the IDeaS G3 Revenue Management System (RMS) to support smarter pricing, forecasting, and operational efficiency across its Seda Hotels and El Nido Resorts brands.
The technology enhances ALH’s ability to respond dynamically to market shifts, drive higher profitability, and give teams more time to focus on strategic, guest-centric initiatives.
Given this, the move is one of several strategic investments ALH is making to elevate its commercial approach alongside digital upgrades, guest experience platforms, and loyalty innovations.
