If Only… has introduced five new locations and a new visual identity as part of two new brochure launches.
Its main product expansion has come within its Asia programme, which now includes holidays to India, Myanmar, Bhutan, Neap and Laos. The operator is confident it will become one of the key tour operators for the region “very quickly” and has trained its staff in the five new destinations ahead of the launch.
The Asia brochure focuses on touring, with 25 options available and E&O river cruises in Myanmar.
“These destinations have come from listening to the agents we work with and about what they want,” If Only’s managing director Brendan Macguire at a media lunch last night. “We have more than 100 hotels in India and have our staff on hand to help; we have gone into this whole-heartedly.”
The new logo and strapline, ‘Travel Made Beautiful’, has been devised after planning and research, highlighting the company’s “attention to detail through its caring, friendly and passionate staff and through its willingness to ‘go the extra mile'”.
“We will be holding several events across the UK and Northern Ireland throughout September to celebrate all our news,” added Macguire. “We will also be recruiting our seventh business development manager who will be based in Ireland, which is a huge potential market for us.”
To complement the launches, If Only… has redesigned its website and will provide the trade with marketing materials such as standing displays, downloadable offers and incentives including the chance to win a trip to India.