Indian Hotel Company (IHC) is in more robust shape after rebranding and debt restructuring which has given the business more flexibility as it pursues its ambitious expansion plans. Having lightened its debt burden, Anil P Goel , Executive Director of Finance at IHC is optimistic about the future as he told The Economic Times that the industry had come through a tough time and that he expects to see a pickup in demand. His optimism is buoyed by hopes of a good performance as the industry now enters the peak travel season. IHC’s finances are also looking in better shape after the group increased its room rates recently, boosting the company’s top line. The recent completion of a major rebrand by IHC is intended to help clarify its position in the market. The company recently launched the new ‘Vivanta by Taj’ brand which already has 19 properties under its name. It joins the Taj, Gateway and Ginger brands which Goel claims has cleared confusion among travellers as to what each brand has to offer. This new found confidence is apparent in the Group’s expansion plans which will see 1,219 rooms added across all brands before this fiscal is out.
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