Illusions Online scores major tech deal in Thailand
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Dubai-based travel tech firm Illusions Online has secured a significant deal with one of Asia’s largest Destination Management Companies (DMCs), Go Vacation Thailand.The company, which provides enterprise solutions for tour operators and DMCs worldwide, will deliver an end-to-end centralised technology solution for the operator.Once implemented, the technology will be rolled out to Go Vacation’s subsidiaries in Indonesia and Sri Lanka in 2012. Christoph Mueller, managing director of Go Vacation Thailand, which is part of the third largest tour operator in Germany, The REWE Group, said the DMC had made a “substantial investment” in the Illusions product because it was the most suitable, effective and reliable technology solution on the market.”We had a look at a few different products and Illusions was the one in which we had the most confidence,” explained Mueller.”We have a sister company from the group, which is also a very large DMC based in the US called New World Travel and it has been using Illusions successfully for the past year-and-a-half so it makes sense for us to use it too.”Go Vacation boasts offices in all major tourist destinations in Thailand. It serves around 200,000 clients annually and has DMC operations in other parts of Asia.”The first step is to implement the complete Illusions 120 user licence system in Thailand and then by May next year, we are looking to roll this out to the offices in Indonesia and Sri Lanka where further users will be added to the system,” said Mueller.Also included is the XML capability to allow Go Vacation’s client systems to connect to the Illusions system for product pricing, availability and making bookings.All these functions are integrated into one online system.The solution will replace the five separate systems currently in use, according to Illusions Online CEO Faisal Memon, who said the Go Vacation account was a “big deal” for the travel technology firm and was won on the back of “excellent feedback” from its sister firm New World Travel.”The New World system has been up and running for more than 18 months and they are very happy with it – the staff there think it’s great and back it 100 percent so that was half the battle won when negotiating with Go Vacation,” he said.
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