Illusions Online wins ‘Fast 50’ award
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Dubai-based travel technology provider Illusions Online has been named among the world’s fastest growing 50 companies in a prestigious listing recognising organisations that are leaders in their field.The firm has been declared a ‘Fast 50′ award winner (www.fast50.com) – an initiative by The New Europe magazine, which is based on the votes of some of the world’s top directors, CEOs and travel industry notables.Within the technology category, Illusions was one of three-shortlisted companies announced back in March and of the 4,352 votes cast, the firm received the most votes at 2,901, marking one of the highest majority margins on Fast 50’s records.An e-voting card was sent to more than 75,000 CEOs and company directors worldwide, as well as Illusions’ contacts in the UAE and North America and 15,000 company directors and buyers of travel technology at Destination Management Companies and tour operators.The nominations were followed up by The New Europe’s research team and judged by an independent panel, which comprised current and former FTSE 100 CEOs among others.The New Europe said Illusions Online was leading the way in “providing a multi-user platform that makes the interaction between the traveller and the world beyond seamless, beyond expectation”.”People talk about the cloud, we’ve been on the cloud for years, and it allows us to distribute our platform to the different segments within the travel industry,” the company’s CEO, Faisal Memon, told The New Europe.The article also recognised Illusions’ market foresight by introducing the Illusions World Travel eXchange (iWTX) solution, which allows Illusions users to share content and products and generate extra business as a result.”The idea is to be able to connect through our exchange where we have all of our customers’ products (inventory) available in one marketplace; it allows them to cross-sell to each other and adds another dimension to the distribution,” said Memon. “We are moving on from being another software provider to becoming a distribution partner.”Former winners of the Fast 50 awards have included Research In Motion, the company behind the BlackBerry, Autodesk, Agility, WWF and Diners Club International.
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