Thailand’s TCC Land has officially launched Imm Fusion, the first low-budget hotel under its Imm brand, the Bangkok Post reported. The move is the start of TCC Land’s aim to cover every hotel segment.
”Our goal is to build 5,000 budget rooms nationwide under the Imm Hotel brand in the future,” Soammaphat Traisorat, the company’s executive director, was quoted saying.
Imm Fusion Hotel has 168 rooms with rates ranging from Bht1,100 to more than BHt2,000 per night. The company aims to introduce Imm Eco in Chiang Mai next month. In addition, three Imm hotels are set to be launched in Samui, Hua Hin and Chiang Mai in late 2009.
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