A recent global destination index survey, compiled by Pacific World has reported that the incentive business is on the rise in Dubai.
The research has identified India, USA, Eastern Europe, Scandinavia and Benelux as key source markets. The industries looking to this region are from pharmaceutical, IT and automotive.
Harsha Krishnan, strategic development director at Pacific World said: “The recent rise in interest for this region has been influenced by two key factors. Primarily, exemption of Eastern European countries from UAE tourist visas has enabled meeting planners from countries including Poland, Slovenia, Slovakia, the Czech Republic, Lithuania, Hungary, Latvia, Estonia, Malta, Cyprus, Croatia, Romania and Bulgaria to consider Dubai as a more realistic and less complicated destination for their events in terms of logistics.”
Other factors contributing to increased appeal of Dubai as a high-end luxury incentive destination include new city infrastructure and opening of a number of new hotels.