India to take larger share of Medical
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India is a rising power in the Medical tourism market and Pune is at the forefront of the movement. Market research company, RNCOS expects India’s share in the global market to grow by 2.4% over the next two years. This means big money for the health care sector which has a strengthening position in a market which is growing by an estimated 19% per year. Medical experts believe Pune stands to gain here as is provides an attractive destination for treatment with what are described as comparatively low treatment costs, state-of-the-art facilities and good hospitality. The reality is that India will win customers based on cost advantage. There are great facilities in a number of other emerging hubs and hospitality needs to be improved. India provides the some of the cheapest treatments in the world, out pricing Singapore, Malaysia and Thailand. South Africa poses competition, but its range of expertise is narrow and the thought of travelling to Africa for medical treatment is unappealing to medical tourists bye and large. The country is also well located geographically to suck in patients from Europe, the Middle East and Asia; though American and Australian patients may see Southeast Asia or even South America as preferable options.
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