Intrepid Travel launched the Intrepid Loves Agents programme at www.intrepidlovesagents.com.
As part of the drive, the adventure tour operator plans to take 500 agents on a mix of fam trips and free tour places over the next three years. Four group fam trips are being organised for this year, with a further 50 free places available for agents joining regular departures.
A new trade hub has been launched, featuring training videos, news on forthcoming events, information on Intrepid’s business development managers, and incentives.
Agents can also access and download details of current campaigns, with customer facing flyers and window posters.
For the launch month, agents can win a prize for every booking by visiting the Spin to Win section of the site.
Those who register on the site before the end of February and complete two training modules will be in with a chance of winning one of ten places on a fam trip to Nepal from April 22-30, which is being run in conjunction with Jet Airways. Other trips planned for 2016 are Italy, Vietnam and Morocco.
Michael Edwards, managing director for Intrepid Travel, said: “Our trade partners have been a huge part of our success story over the last 27 years, and we’re now making it easier than ever for you to tap into the growing demand for authentic travel experiences.”