Messe Berlin, organisers of ITB Asia, has secured a partnership with the Korea Tourism Organization of Singapore (KTO), to boost Korea’s appeal as a destination place in the Southeast Asia market.
Katrina Leung, executive director of Messe Berlin (Singapore), said: “Korea’s first-class transport infrastructure, world-class readiness, as well as the popularity of Korean pop culture and fashion have boosted the country’s appeal as one of the leading destinations for today’s business and leisure travellers.
“We are pleased to be working in partnership with the Korea Tourism Organisation of Singapore this year and delighted that ITB Asia has been chosen as the key platform of choice for KTO in bridging more visitor and buyer connections, and boosting awareness of Korea’s thriving tourism industry.”
Yoon Seung Hwan, director, Korea Tourism Organisation, added: “Looking at the global business trends, growth in corporate travel and MICE, it is clear that Asia will be the most strategic market for us in the next decade. Our partnership with ITB Asia will expand our presence and strengthen our proposition to the Asian and Southeast Asian market.
“Singapore is a hub for the region, and being located here, ITB Asia is a great platform for us to reach a large number of participants who clearly recognise the benefits of attending. We are excited about the potential opportunities that the show can open up for us.”