ITE HCMC (the International Travel Expo Ho Chi Minh City) concluded its 13th annual event in Ho Chi Minh City, Vietnam on 9 September with a total of 5,282 meetings conducted between buyers and sellers, a 45% increase from last year.
The three-day event showcased 300 international and local travel companies, including international promotion agencies from Cambodia, China, India, Japan, Korea, Laos, Myanmar, Taiwan, Thailand, and Turkey.
“The tourism industry in Vietnam has an unlimited dynamism,” said Jack Wei, general manager of Informa Exhibitions (Asia) and Co-Organiser of ITE HCMC. “For us, it is productive and important to discuss and present this dynamic development in a focused way at ITE HCMC. We also want to offer all of o ur market partners a central platform so that they can showcase their achievements and successfully prepare their companies for the future of the tourism industry.”
Besides the pre-scheduled business meetings, the international buyers were invited to the seminars led by international and local tourism experts, with topics on ‘How to Develop MICE Tourism in Ho Chi Minh City’ and ‘How to Attract More Chinese and Malaysian Tourists to Ho Chi Minh City’. The hosted buyers and media also experienced different field trips to famous tourist destinations in Vietnam including the Can Gio Mangrove Forest, ecotourism in Can Tho City and Da Lat.
The Gala Dinner, themed ‘Vietnam Night’, was one of the first in a series of activities of ITE HCMC 2017. Taking place on 6 September, the Gala Dinner was attended by government officials from Cambodia, Laos, Myanmar, Thailand, Vietnam, Italy together with the sponsors, partners, hosted buyers, sellers, and media.
This year, ITE HCMC proudly presented new ITE Awards to recognise the outstanding exhibiting participants and partners for their exemplary and long term support and contributions, including three award categories – ITE Best Booth Design Award, ITE Exhibitor Recognition Award, and ITE Partner Recognition Award.