All set for early September, ITE HCMC 2025 reaffirms Vietnam's strategic vision for sustainable tourism development, focusing not only on economic growth but also on preserving cultural, social, and environmental values.
The Expo encourages the creation of innovative tourism products and services that respond to the evolving expectations of international travelers, particularly those seeking green, sustainable, and experiential journeys.
By showcasing distinctive products and immersive experiences, ITE HCMC 2025 aims to strengthen Vietnam's position as a dynamic and attractive destination in the global tourism market.
Expanding global connections via the International Buyers Programme
Recognised as "Asia's Best Trade Show" at the 2024 World MICE Awards, affirming the position and quality of the event in the international arena, ITE HCMC proudly stands as the only tourism expo in Vietnam with an International Buyers Program, playing a pivotal role in boosting international tourist arrivals to Vietnam.
With that in mind, Ho Chi Minh City is actively working to attract and welcome over 240 international hosted buyers, including travel companies, tour operators, MICE organisers, and travel agencies from over 32 countries and territories to participate at this year’s expo.
As of 8th August, the ITE HCMC organising committee reports that more than 250 exhibiting companies and brands and 240 hosted buyers have already confirmed their attendance.
Notable participants include:
- Oceania: Intrepid, Flight Centre Travel Group, Luxury Escapes, Insider Journeys, FCM Travel
- Europe: Exodus (UK), Travco Corporation (UK), Miki Travel (UK), Selectour (France), FRAM (France), DERTour (Germany), BCD Travel (Netherlands)
- Americas: Collette (US), G Adventures (US), Goway Travel (US)
- Asia: JTB Corp (Japan), HIS Japan (Japan), Hana Tour (Korea), Fliggy – Alibaba Group (China), Trip.com (China), Chan Brothers MICE & Travel (Singapore), Thomas Cook (India), MakeMyTrip (India)
For the first time, ITE HCMC will welcome leading global business travel and MICE companies such as FCM Travel, American Express Global Business Travel, and BCD Travel.
This reinforces Ho Chi Minh City's growing prominence as a hub for investment and business tourism.
With its recent administrative expansion to include Ba Ria – Vung Tau and Binh Duong, the city is developing a strategic tourism triangle: City Break – Industrial Hub – Coastal Ecotourism, laying the foundation to become a leading centre for tourism, investment, and innovation in the region.
The rigorous buyer selection process reflects the Expo's commitment to enhancing the quality of visitors, expanding premium segments, and building long-term, sustainable partnerships with key international markets.
A diverse range of events for professionals
Within the framework of the Expo, Vietnamese tourism businesses and international buyers will participate in specialized activities designed to optimize networking and experiential outcomes:
- B2B Meetings: Pre-scheduled meetings tailored to specific sectors and needs, ensuring maximum effectiveness in business exchanges and partnerships.
- FAM Trips: A highlight of ITE HCMC, offering international buyers the opportunity to experience first-hand signature destinations in Ho Chi Minh City and surrounding areas. From exploring Ho Tram and Con Dao to enjoying multisensory immersive experiences at the Toa Immersive Experience space or live performances at Chao Show, these activities will enhance buyers' understanding of Vietnam's tourism products, services, and potential.
- In addition, engaging public events with attractive prizes will take place at 4:30 PM on 4th and 5th September, as well as throughout 6th September.
These activities reflect ITE HCMC 2025's strong commitment to promoting Vietnam as a safe, friendly, and sustainable destination in the global context of green and digital transformation.
