Jamie Oliver links up with Jumeirah golf
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British celebrity chef Jamie Oliver has been announced as the latest face of the AED8 billion (US$2.2 billion) Jumeirah Golf Estates project, the Gulf News has reported. Oliver, famous for his healthy eating campaigns in the UK, has been brought in to design the kitchens in the Water neighbourhood of the project.
Oliver described the project as a personal indulgence. “I’m doing this to push the boundaries, to create something a bit bonkers. They don’t need me to sell flats. What I’m trying to do is make sure is that it’s as easy as possible for anyone to be brilliant,” he said.
Oliver will also open two restaurants - one Italian and one barbeque outlet.
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