Japan named ITB Asia’s partner country
Japan has been named as the partner country for this year’s ITB Asia in Singapore. ITB Asia will provide a strategic platform for the Japan Tourism Agency (JTA) to showcase the country’s recovery from the 11 March earthquake and promote the destination to over 6,000 visitors expected at the trade show from 19 - 21 October.
The Japanese delegation will provide updates on the rehabilitation work and unveil marketing and promotional initiatives aimed at restoring consumer confidence. These include promoting the Shizuoka Prefectural Government, home of Mount Fuji, alongside co-exhibitors such as Prince Hotels & Resorts, Hoshino Resort and Nippon Travel Agency.
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