Jet Airways to focus on web sales
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Jet Airways is pushing web sales to increase its revenue and cut distribution costs. The airline is selling 1,00,000 seats at a discount to drive this strategy. “The second quarter is the weakest season for domestic airlines. Jet may have launched the sale in anticipation of the holiday rush around Diwali”, an aviation source told Business Standard. Sudheer Raghavan, Chief Commercial Officer of Jet Airways told media that the airline will embark upon cost saving measures as it looks to compete with low cost airlines. Typically, low-cost airlines sell tickets through their website or through online portals and do not sell through global distribution channels which charge transaction fee to the airline for tickets booked on their system.
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