Jet2holidays has launched a new national advertising campaign, extending its Hold My Hand concept to target more holidaymakers, in particular couples and families.
Part of an integrated brand campaign, three new adverts are now on TV screens across the UK in time for the package holiday company’s summer season.
The new adverts aim to showcase the happiness that younger couples, couples and families experience on a Jet2holidays break. Each advert is accompanied by the soundtrack Hold My Hand by Jesse Glynn.
The adverts will air during prime time TV spots such as Coronation Street, Take Me Out and The Durrells. The new adverts are part of an integrated brand campaign, with online and offline channels featuring too.
After the launch of operations at London Stansted and Birmingham Airport last month, the campaign will target holidaymakers across the UK including the South and East of England, the Midlands, the North of England, Scotland and Northern Ireland.
Filmed in Tenerife, three of Jet2holidays most popular hotels feature prominently in the new adverts. The 5-star Roca Nivaria in Playa Paraiso, the 5-star Iberostar Grand Hotel El Mirador in Costa Adeje and the 5-star Hard Rock Tenerife in Playa Paraiso appear throughout, and are on sale with Jet2holidays through a low GBP60 per person deposit, as are thousands of 2-5 star hotels.
Steve Heapy, CEO of Jet2.com and Jet2holidays said: “The Jet2holidays offer of real package holidays alongside customer friendly touches, such as our exclusive Resort Flight Check In service, means that we are driving enormous satisfaction with new and existing customers. Our new adverts capture the spirit of exactly what Jet2holidays is all about for couples and families, and with summer arriving it comes at the perfect time to put people in the holiday mood.”
