Journey, a leader in hotel experience retailing, has launched its Hospitality Performance Platform in Spain, targeting luxury hotels to enhance guest experience monetisation.
This expansion is part of Journey's international growth strategy, addressing the rising cost pressures faced by luxury hotels and the need for innovative revenue streams beyond room rates.
The platform, already utilised by over 750 luxury hotels globally, including Nikki Beach and Corinthia, allows hotels to sell rooms and experiences through a unified system, reportedly increasing booking value by an average of 60%. Journey's entry into Spain builds on its success in the UK and Ireland, where it has helped hotels transition from passive selling to active retailing of the entire guest experience.
Leading the Spanish expansion are José Antonio Núñez and Laura Piamba, both bringing extensive experience in hospitality technology and revenue growth. Núñez, Head of International Business Development, emphasised the platform's ability to help Spanish hotels grow revenue without solely relying on room rates. Piamba, Business Development Manager, highlighted her role in driving ancillary revenue growth in the region.
Journey will introduce its platform at a hospitality event co-hosted with Oracle and Bring IT at FITUR in Madrid on 21 January 2025. CEO Simon Bullingham stated, “Launching in Spain marks an important step in Journey’s growth. We help hotels sell the whole guest experience, not just the room, by bringing experience management, marketing, bookings, and payments together.”
This strategic move positions Journey to capitalise on Spain's vibrant luxury market, offering hotels a comprehensive tool to enhance guest satisfaction and increase on-property spending.
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