Jordan Projects for Tourism Development, JPTD, a public listed company, through its Swiss holding company Jordan Hotels Holding (JHH), has signed an agreement to entrust Swiss-Belhotel International, a global hotel management company, as its exclusive partner to co-manage JHH’s existing hotel portfolio and its upcoming properties.
The deal will begin with a take-over of multiple operating properties in the city of Aqaba comprising of five-star hotels, mid-scale four-star hotels, a collection of hotel apartments and boutique residential accommodation within the Royal Diving Centre.
Mahmoud Zuaiter, CEO of JPTD said: “An association with Swiss-Belhotel International is a strategic move because of their excellence in managing hotels and resorts. Swiss-Belhotel International will play a crucial role in elevating tourism in Jordan to new heights and to overcome the difficulties that exist in the current scenario. The company plans to launch a range of activities to enhance the guest experience, for both, domestic and international visitors.”
He continued: “Our group has made significant progress towards achieving its goals by developing long term plans which are adaptive to socio-economic changes, with a clear focus of understanding the needs of tourists and to construct exceptional real estate projects in Jordan”.
Zuaiter also revealed that JPTD had plans to expand its portfolio beyond Jordan.
Tala Bay, one of the significant projects of JPTD, is only just beginning to realise its full potential as the ultimate exclusive beach destination in Aqaba. With only 10% of the complete land bank developed, there is further development on the horizon with a purpose designed destination planned to appear in the abundant 2,350,000 square metre location.
Gavin M. Faull, chairman and president of Swiss-Belhotel International, said the group’s debut in The Hashemite Kingdom of Jordan provided it with an opportunity to “contribute to the country’s growing international reputation”.
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