The Kenya Tourism Board (KTB) has unveiled dedicated social media pages on Instagram and Facebook aimed at the Indian market, marking a strategic move to enhance engagement with Indian travellers and industry stakeholders. These platforms will provide market-specific updates, destination education, and curated itineraries tailored for Indian tour operators, travel agents, and MICE planners.
India remains a promising growth market for Kenya, with 2025 seeing a shift towards longer stays and customised travel experiences from Indian visitors. This trend highlights the need for closer market engagement, which the new social media pages aim to address by offering easy access to destination updates and market-specific content. The platforms will also communicate training opportunities and trade initiatives to keep partners aligned with Kenya's evolving tourism offerings.
Kenya is broadening its appeal in India beyond its renowned wildlife safaris to include cultural experiences, coastal escapes, wellness, and luxury travel. This aligns with Indian travellers' growing preference for personalised and multi-experiential holidays. The digital platforms are designed to support this strategy by maintaining visibility throughout the travel decision-making process, complementing on-ground B2B engagement.
KTB encourages travel trade professionals and media in India to follow these new pages for the latest updates and insights tailored to the Indian market.
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