Kerala gives online boost to tourism
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A series of new online initiatives have been launched to boost tourism in Kerala, The Times of India has reported. ‘login.kerala’ introduces digital initiatives including easy-to-use interfaces, databases and payment gateways to transform the Kerala tourism website, www.keralatourism.org, from an information-led one to a transaction-based one.
“Our login.kerala initiative will roll out web-based projects targeting travellers and tourism trade,” Kerala’s Minister for Home & Tourism, Kodiyeri Balakrishnan, was reported saying.
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