Kerala Tourism goes mobile
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After the massive global ad film publicity blitz, Kerala Tourism has launched the latest iPhone and iPad advertising campaign to promote the state as one of the top tourist destinations in the world.
The campaign, started in London, coincided with the world premiere of Kerala Tourism’s new innovative video- Your moment is waiting. The campaign uses video ad technology to promote viewing on mobile devices in a bid to hot 2.5 million video views on a week. MobME Wireless, the Mobile governance partner of Government of Kerala, has devised the campaign and the Kerala Tourism will push through digital media advertising campaign to attract more tourists to the place.
Mahesh Narayanan, Country Manager, Google India said, “Mobile is the perfect platform for targeting an international audience and Kerala Tourism is the first Tourism Board globally to leverage this unique opportunity.”
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