Louvre plans Asian expansion following Jin Jiang acquisition

Golden Tulip Essential Denpasar, Bali
Golden Tulip Essential Denpasar, Bali

Louvre Hotels Group is planning to significantly expand its portfolio in Asia, following its recent acquisition by Shanghai-based Jin Jiang Holdings International.

With its new Chinese backing, Louvre will launch its Campanile budget hotel brand in China, with the first opening planned for Shanghai at the end of 2015. And the company has ambitious growth plans for this brand, with a target of 500 Campanile hotels in the next five years.

Also in China, Louvre and Jin Jiang are planning to launch the Golden Tulip brand, with the conversion of an existing Jin Jiang hotel in Shanghai.

Thailand already has a portfolio of five Golden Tulip and Royal Tulip Hotels, and Louvre now plans to roll out of a collection of 30 Tulip Inn economy hotels throughout the country, targeting both primary and secondary cities. Other upscale and luxury hotels are in the pipeline for Bangkok, Phuket and Pattaya.

And in Indonesia, Louvre plans to add 10 more hotels across the country under its Royal Tulip hotels, Golden Tulip hotels, Kyriad hotels and X2 Resorts brands. These will be in addition to its existing portfolio of eight Indonesian properties, located in Bali, Kalimantan and Java.

Jin Jiang fully acquired Louvre in March 2015, following a four-year partnership between the two companies.

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