Low-cost airlines top ancillary revenue tables
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Low-cost airlines in the UK and across the world have been named the most likely to rely on ancillary service sales to boost their profits, according to Amadeus and IdeaWorks’ latest tables. Ryanair (22.2%), easyJet (19.4%), Jet2.com (18.1%), Aer Lingus (14.4%) and FlyBe (13.2%) all featured in the top 10 airlines to use add-on services or charges to boost revenue. Services that passengers pay extra for include baggage fees, food and drink onboard, hotel commissions, car rentals and frequent flyer programmes. However, IdeaWorks spokesperson Jay Sorensen told Travel Daily that customers like to pay low and add what they want. “Low cost carriers began by offering a basic air travel product and allowing passengers to add extras such as baggage and beverages,” he said. “More and more consumers understand the relationship and are happy with a low fare the choice of adding, or not adding, travel extras.” Early results from Amadeus and IdeaWorks’ report, which is to be released in the autumn, revealed that the airline industry’s ancillary revenue jumped 43% last year to
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