lowcosttravelgroup has announced a 53% increase in global sales campaign as a new television advertising campaign kicks off.
The company is expected to carry more than 2.5 million customers this year with EUR750 million in accommodation-only sales.
A new summer campaign launches in the UK this week focusing on value and destinations with the strapline ‘Don’t go high cost…Go lowcost’.
It comes after several investments including international expansion; an increase number of hotels; staff appointments and an enhanced website including those for mobiles and tablets.
“Our strategy…is paying off. Unlike certain other UK OTAs, we began investing five years ago in a global bedbank, in building a highly recognised trade and consumer brand, and in our management teams but above all, in a truly global footprint in distribution across 12 languages and 47 countries,” said CEO Paul Evans.
By the end of the year the bedbank aims to have almost 16,000 directly-contracted hotels and 239,000 properties on its system.
Evans added: “Sales across our international sites are particularly strong with South America, USA, Central Europe, Scandinavia, and now the Middle East and Asia all showing significant growth.”