Luchford new PR for Andaz
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LUCHFORD APM has been appointed as the communications agency for Andaz Liverpool Street, effective immediately. The agency will be responsible for the press and marketing campaign with the objective of establishing the Andaz brand within the UK, as well as strengthening its relationships with creative industries and leisure travellers and maintaining its strong connections with the city and business sectors. In an ongoing programme to link local culture and neighbourhood, fundamental to the Andaz brand values, LUCHFORD APM will work with Andaz Liverpool Street to establish and showcase events, collaborations and initiatives within the areas of design, art, fashion and music. Formerly the Great Eastern Hotel, Andaz Liverpool Street launched in 2007 and was the first of a series launching under the new Andaz
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