Madame Tussauds set to launch new waxworks
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Madame Tussauds, part of the Merlin Entertainments Group, and Marvel Entertainment, LLC will create a new visitor experience at the London attraction. Scheduled to open in early summer 2010, “Marvel Super Heroes 4D” will introduce new figures to the waxwork museum. “We are delighted to be working with Marvel and some of the most exciting characters in modern entertainment” commented Edward Fuller, General Manager of Madame Tussauds London. “The marriage of action-packed 4D animation, atmospheric sets and Madame Tussauds wax figures will give fans a totally different way to interact with their favourite Marvel heroes. We’re looking forward to delivering an exciting and dynamic experience and know it will be a huge hit with our guests.” According to Simon Philips, President, Marvel Entertainment International, “We couldn’t be more excited to partner with Madame Tussauds London, one of the world’s most iconic entertainment attractions. Marvel continuously seeks new mediums for our characters, and this brand new type of entertainment experience will delight both long-time fans and new audiences alike while providing tremendous exposure for our renowned Super Heroes.” The launch of Marvel Super Heroes 4D marks the beginning of a five year deal between the two entertainment giants, and a significant investment by Madame Tussauds, that will see the experience evolve over time with new elements, including additional character figures, added on a regular basis.
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