Madam Tussauds Hong Kong and MTR advertising have launched Hong Kong’s first-ever virtual wax figures interactive game at MTR Central and Hong Kong Stations, running until 22 September.
David & Victoria Beckham, Angelina Jolie, Lady Gaga, Kendall Jenner, Taylor Swift, Kim Soo-Hyun, Fan Bing Bing and Jacky Chan are among the line-up of international stars, historical figures and scientists, whose wax figures are debuting at the attrcation.
Through the “Connect on the Go” mobile app, which uses Beacon (Bluetooth Low Energy) and Augmented Reality (AR) technology, passengers at MTR Central and Hong Kong stations can follow a guided route to find the location of the wax figures, and scan the specified icon on the advertisement to take selfie photos with the celebrity.
The first ten participants who have gathered the full collection of selfie photos with all 32 celebrities will each be awarded the Grand Final Gift comprising Madam Tussauds Hong Kong admission tickets for four, and four colour-hand waxing, valued at HK$13,000.
Ms. Shirley Chan, managing director, Hong Kong & Macau of JCDecaux Transport said: ” In view of the latest trend set by mobile games adopting AR technology in Hong Kong and around the world, we have always hoped to introduce it in our innovative solutions. With a star-studded line-up at Madame Tussauds Hong Kong, naturally our discussion was focused on how to leverage the advantages of both sides to create surprises and experiential publicity effect.
Ms. Jenny You, Madame Tussauds Hong Kong general manager, said: “Our brand-new “Fashion Zone” has transcended the common belief that only wax figures can be found at Madame Tussauds with enhanced interaction during every visit, allowing visitors a unique immersive and scenario-based experience.
“There is a larger than life magazine cover for visitors to strike a pose with a celebrity and become the cover star of a fashion magazine, or to catwalk on the runway of fashion week with other A-listers, or sit at the fashion show front row to enjoy a once in a lifetime experience.”