Magma Aviation has launched a fully customised Cargo Management System (CMS) designed to meet the specific operational needs of the air cargo industry. This development marks the completion of the company's digital transformation strategy, focusing on modernising internal processes to enhance customer experience.
The new CMS addresses the fragmentation often seen in freighter airlines, where reliance on multiple spreadsheets leads to data inconsistencies and duplicated efforts. By creating a unified environment, Magma Aviation ensures that all departments—from Commercial to Operations—operate from a single source of information, improving clarity and accuracy.
Paul Hoatson, Head of Network Planning & Alliances at Magma Aviation, highlighted the system's role in internal coordination, stating, “As a customer-centric organisation, a CMS customised to our business model helps us to seamlessly coordinate internally as a team, and that it reflects the service quality we offer to our customers.”
The CMS has also gained recognition from industry partners, with Forward Momentum licensing the system for third-party use. Barry Zigner, CEO of Forward Momentum, expressed pride in helping freighter companies reach their operational potential through this tailored solution.
Looking ahead, Magma Aviation plans to incorporate AI and machine learning into the CMS, further enhancing operational efficiency and decision-making. This initiative sets a new standard for digital operations in the air cargo sector, aligning with the company's growth ambitions and commitment to superior customer service.
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