Mahindra Holidays targets children with newsletter
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Mahindra Holidays & Resorts has unveiled plans to launch a new online newsletter for children.
The Indian company will introduce the quarterly ‘Teddy Travelogues’ publication later this year, after sourcing content from the kids themselves.
According to Mahindra, the e-magazine will feature a mix of “holiday stories, paintings, videos, photos, poems, holiday doodles and food related stories”. These will appear under eight categories: My Family Holiday, Holiday Stories, My Favorite Travel Companion, Young Traveler, The Rhyme Journey, Why Travel?, Holidoodle and Delicious Diary.
“This is an industry first initiative by a leisure and hospitality brand in India to connect with families,” said Deepali Naair, Mahindra’s chief marketing officer.
“We are delighted to announce the launch of this e-zine in order to encourage children and empower them. This pioneering initiative reinforces our commitment to providing an enhanced experience to children at our resorts and ensures we capture the magical moments that children have when they travel,” she added.
Children aged four-seven and eight-12 years can submit their ideas for content until 15 October 2014, at clubmahindra.com/teddytravelogues. The entries will then be shortlisted and judged by an panel comprising children’s author Neeru Nanda, TV actor Shakti Arora and photographer Radhakrishnan Chakyat.
The inaugural edition of Teddy Travelogues will be published on 14 November, which also marks Children’s Day in India.
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