(L-R) Olly Robinson, Nick Robinson, Aaron TippingMaison Sport, Europe’s ski lesson booking platform, has announced its most successful ski season to date, cementing its position as a key player in the winter sports industry. The company achieved an impressive 40% increase in total revenue for the 2024/25 season, driven by exceptional performance in bookings, customer satisfaction, and global reach. This increase reflects both the growing trust of returning Maison Sport customers and the platform’s ability to attract new snow sport enthusiasts from emerging markets.
The business also recorded an outstanding 53% growth in total bookings, fueled by a high volume of repeat customers and significant traction in international markets, including North America. This season saw more than 50,000 hours of lessons delivered - a 35% increase over the previous year, as more skiers and snowboarders chose Maison Sport for personalised, high-quality instruction.
The success of the season also had a direct and positive impact on its community of instructors, with their total income increasing by 48% compared to the previous season. This record growth underscores Maison Sport's core mission to ensure instructors are paid fairly for their expertise and dedication, with instructors keeping up to 93% of their lesson fees.
"This season has been a true testament to the passion of our instructors, the loyalty of our customers, and the strength of our offering," said Nick Robinson, CEO and Co-Founder of Maison Sport. "Our focus on quality, personalisation, and empowering instructors has set us apart, and we're excited to build on this momentum for the 2025/26 season."
Maison Sport’s marketplace now includes over 1,300 trusted, verified snow sports instructors across more than 400 European ski resorts. By connecting customers directly with instructors through its tech-first platform, Maison Sport offers a more accessible, tailored, and enjoyable experience for skiers and snowboarders of all levels.
