Growth in destinations from Asia, India and Gulf sign-ups has seen ITB Berlin report the majority of its halls are booked up for this year’s show.
The show’s Travel Technology area has expanded but already been filled, with waiting lists in place for some areas.
Part of the reason that space is running out is that exhibitors are having larger stands.
ITB, which runs from 5-9 March in Messe Berlin,
“Compared with last year the number of bookings at ITB Berlin 2014 has remained consistently high. This demonstrates that the world’s largest travel trade show is a reliable economic indicator which accurately mirrors the industry’s developments. This year it will once again unite supply and demand from around the world and send out an important message for the future,” said Dr Martin Buck, vice president of travel and logistics at Messe Berlin.
Several themed areas including LGBT, youth travel and responsible tourism will remain this year, with the Saturday featuring an Adventure Day programme.