Following the recent launch of its first hotel in Bali, Australia’s Mantra Group has now unveiled the latest phase of its Asian expansion, with the signing of its first BreakFree property in the Indonesian island.
The company has signed a management agreement for the Sing Ken Ken Boutique Hotel in the Legian area of the island, which will be rebranded and relaunched as the BreakFree Sing Ken Ken in October 2013.
“Mantra Group is focused on growing our presence in Bali across all three of our brands and we are confident that BreakFree’s combination of great service and cost effective quality accommodation will work well in this region,” said Mantra Group’s CEO, Bob East.
“We have concentrated on getting the product right for the BreakFree brand over the last few years which has meant divesting hotels that weren’t within our brand standards. As a result, we have a solid network of good quality hotels in Australia and the BreakFree brand is ready to be taken to a market like Bali,” he added.
Located close to Bali’s Double Six Beach, the new midscale hotel features 80 rooms and suites, plus a restaurant with rooftop terrace, while a new rooftop pool and bar will also be added. It will also offer meeting space for up to 250 people.
Mantra’s Asian expansion started earlier this year with the opening of the Mantra Nusa Dua Bali, and it now plans to develop at least six more properties on the island, under all three of its brands – BreakFree, Mantra and Peppers.