Marco Polo Hotels has announced the launch of its ever luxury brand, Niccolo by Marco Polo.
Becoming the first new brand since the Hong Kong-based hotel group’s inception in 1986, the new product will be a “collection of contemporary urban chic hotels”, specifically targeting China.
The brand’s first hotel, the 228-room Niccolo Chengdu, will open in early 2015 within the brand new International Finance Square (IFS) in the capital of Sichuan province. A further three Niccolo hotels are then expected to follow in Chongqing, Changsha and Suzhou.
“Late last year, Marco Polo Hotels announced our expansion plans across Asia Pacific. The launch of Niccolo by Marco Polo in Chengdu is an integral part of this growth strategy and evidence of our belief in the continued potential of business and leisure travel across the region,” explained Stephen Ng, deputy chairman & managing director of Marco Polo’s parent company, The Wharf Ltd.
Positioned as the top brand in Marco Polo’s portfolio, Niccolo is named after the father of the famous Italian explorer. With the strapline ‘New Encounters – Timeless Pleasures’, the new brand will be designed for “experiential travellers”, with concierges offering insider tips on each city and a series of ‘Niccolo Lectures’ to educate guests about their destination.
According to Marco Polo, Niccolo hotels will also be “driven by fashion”, with guests offered exclusive partnerships with high-end retailers.
Marco Polo Hotels currently operate 12 upscale hotels across Hong Kong, China and the Philippines. But the group has a further eight hotels in the pipeline, three of which are set to open in the next 12 months.
“The current 12 months mark a significant milestone for our company, with the most hotel openings in a decade, including the newest success story, Marco Polo Ortigas Manila opening on July 9th. In addition our spectacular Marco Polo Changzhou… opening in the third quarter of this year, and now our highly anticipated Niccolo Chengdu due to open in early 2015,” Ng concluded.