MAS web usage up
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Malaysia Airlines intends to increase its Internet penetration rate to 60% by 2010 with the launch of its new website.
MAS said its new website is “more intuitive” and will also introduce interactivity to allow customers to upload their stories and videos by the middle of July.
By September, Malay, simplified and traditional Chinese, Korean, Japanese, French and German languages would be offered. These will be accessible from all 22 country sites.
MAS said its “Everyday Low Fares” product offering has helped to push the current penetration rate to 30 percent.
“These additional features and enhanced infrastructure are timely as everything is now in place for the subsequent waves of Everyday Low Fares,” said MAS Senior General Manager, Transition Management, Dr Amin Khan.
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