Didier Drogba and Lionel Messi star in Turkish Airlines’ new advertisement unveiled this week.
The #EpicFood video focuses on food with Drogba travelling around the world attempting to keep up with Messi’s restaurant visits around the world.
To support the advert a website and competition have been launched to encourage travellers to share images of food and win trips to the destinations in the advert.
Chelsea striker Drogba is the airline’s newest brand ambassador, while Messi has been for three years. Sports stars to have previously appeared in Turkish Airlines’ ‘Widen your World’ promotions include athlete Kobe Bryant.
“I am honoured to represent such a well respected and award-winning brand, and I have a special affiliation with Turkish Airlines having enjoyed my time playing for Galatasaray and living in Istanbul,” said Drogba.
Temel Kotil, CEO of Turkish Airlines said, “We pride ourselves on our strategic partnerships and couldn’t be more delighted that Didier is now part of the Turkish Airlines family. Both the UK and African markets are an important focus for us. Not only is Didier an iconic UK football star, but also his philanthropic efforts through the Didier Drogba Foundation mean a lot to us. For these reasons and more, he was the obvious choice to be the next face of the Turkish Airlines brand.”
Here’s the video.