MG Relations has unveiled the travel trends set to shape 2026, highlighting a shift towards more thoughtful and diverse luxury travel experiences.
These trends indicate a shift towards more sustainable and meaningful travel experiences, with implications for the luxury travel industry in the coming years.
Drawing insights from clients such as Powder Byrne, Silolona Sojourns, and Yellow Zebra Safaris, the trends reflect a growing desire for deeper cultural immersion and the influence of climate change on travel decisions.
Powder Byrne anticipates a rise in "Coolcations" as travellers opt for cooler northern destinations over traditional Mediterranean beach holidays.
This trend is driven by climate change and a desire for authenticity, with travellers seeking experiences that reconnect them with nature.
Powder Byrne CEO Edward Byrne notes, “In 2026 we believe Coolcations will be the new benchmark for meaningful travel.”
Looking into slow travel whilst mitigating overtourism
Yellow Zebra Safaris reports a growing interest in "Slow Travel," where luxury travellers prioritise meaningful connections and authentic experiences over packed itineraries.
Brand Manager Andrew van den Broeck highlights the benefits of longer stays, stating, “The longer you stay, the deeper the connection becomes.”
Silolona Sojourns is addressing overtourism by offering trips to lesser-known destinations in Indonesia, focusing on supporting local communities and cultural traditions.
As company Creative & People Director Sarah Seery observes, “Over-tourism has worn thin on discerning travellers.”
Additionally, Captain’s Choice is capitalising on the trend of event travel, crafting itineraries around major cultural celebrations.
Their Spirit & Colours of India journey coincides with the Diwali festival, offering guests an immersive experience of India’s cultural richness.
```
