MICE Arabia Congress kicks off

MICE Arabia Congress takes off in Dubai
MICE Arabia Congress takes off in Dubai

The third edition of Mice Arabia Congress gets underway today.

The event will focus on business travel, meetings, incentives and events sourcing by bringing regional and international travel and hospitality suppliers.

The congress will witness participation from experts across various industries including Finance, Banking, Oil & Gas, Retail, Telecommunication, IT, FMCG, Pharmaceutical, Government, Insurance, Manufacturing and representatives from MICE and luxury travel.

The two day annual event will revolve around creating a link between MICE service providers and C level executives to facilitate process for corporates to host MICE & luxury travel related activities.

The high-valued Middle East market has huge potential and is predicted to have a total of 81 million outbound travellers by 2030.

Ricardo Gomes, director of sales, Westin Doha Hotel and Spa said: “The MICE industry has been growing globally; however, we have noticed that travellers from Middle East region are high spenders and tend to have longer stay to the destination they are visiting. This event gives us major prospect to meet and greet with upcoming demands of potential clients.”

According to a recent report by WTO, UAE is being positioned as a global business hub for inbound and outbound business travel. The average tourist spends US$22,000 a year on flights and accommodation alone, totalling US$6.6 billion annually spent on outbound travel.

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