Mickey losing appeal in HK?
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Hong Kong Disneyland theme park’s attendance has dropped 23% in its second year of operation, The Standard reported.
The paper said the park recorded just over four million visitors from October 2006 to September 2007, compared to 5.2 million in the first year after its launch on September 12, 2005.
According to a paper issued by the Tourism Commission and the Commerce and Economic Development Bureau, the drop in attendance was mainly due to a lack of interest by locals.
Locals accounted for just 31% of the total number of visitors in 2006/07, compared with 42% the year before, the report said.
But the percentage of mainland Chinese visitors rose from 34% to 39% during the same period. The paper said that the park had received more than 10 million visitors since opening in 2005.
Last month, the Walt Disney Company admitted for the first time that the poor performance of the Hong Kong attraction was dragging down its results.
That prompted calls from the Hong Kong government for the park to improve its operations. The HK government and the Walt Disney Company are joint shareholders of the theme park operator, Hong Kong International Theme Parks Limited.
Hong Kong Disneyland is one of Hong Kong’s key attractions and was designed to revive the tourist industry which went into a slump following the 2003 SARS outbreak.
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