Mickey Mouse for seniors
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As the Japanese have fewer and fewer children, Tokyo Disneyland is setting its sights on the growing elderly population, launching an annual pass for seniors aged 60 or older.
It is believed to be the first time a special annual pass for seniors has been available at any of the world’s Disneylands, AFP reported.
Oriental Land Co, which operates Tokyo Disneyland and adjacent DisneySea, will offer the pass from March 1 at 35,000 yen (US$325) - a 22% discount to the regular one – allowing them to visit one of the parks as many times as they wish in a year.
“As the country ages and people have fewer and fewer children, we need to take measures addressed to senior visitors,” Oriental Land spokesman Hiroshi Suzuki was quoted saying.
“As we aim at family entertainment, elderly people aren’t the sole focus of our business but certainly are a core target,” he said.
AFP said Tokyo Disneyland marks its 25th anniversary this year, meaning many people who took their children to the sprawling park at the opening are now around 60.
“We see an increasing number of middle-age and senior couples in the parks,” Suzuki was quoted saying.
Tokyo Disneyland, which attracts tens of thousands of visitors each day, opened in the suburbs of the Japanese capital in 1983 as Disney’s first theme park outside the United States.
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