Ministry announces tourism blueprint
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The Cambodian Ministry of Tourism has announced a plan to raise tourist numbers to fight the economic downturn reports the Phnom Penh Post.
Speaking at a forum in Siem Reap, ministry spokesman Toug Koun said the government would make a renewed marketing effort, increase transport efficiency, target neglected markets, reduce package-tour prices and improve the Cambodia tourism “product”.
He also identified domestic tourism as an emerging market, adding that Cambodia should add focus to national events to attract crowds from the provinces. Development of Sihanoukville Airport would also help, Toug Koun added.
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