Mumbai travellers most active mobile users – study
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Mumbai travellers are most active on their devices at the airport.
Big data company, AdNear tracked traveller profiles and mobile behaviour of professionals, students and homemakers across six key airports of Mumbai, Delhi, Chennai, Bangalore, Kolkata and Hyderabad.
The study complied data from 650,000 India-based mobile users over the first three months of 2014, showed that mobile users in Mumbai were more active on their devices compared to their counterparts. Mumbai travellers were 14% more engaged, followed by Kolkata travellers at eight, while Bengaluru travellers cam up least engaged at 18% less than the average.
Professionals were found to spend the most time on their phones at airports at an average of 2.2 hours. AdNear’s findings also revealed that Thursday was not only the most preferred day of travel for homemakers and students, but also seen the highest mobile engagement across all audience segments.
Anil Mathews, Founder and CEO of AdNear said that the unique ability to average audience location insights can play an important role in ensuring marketing campaigns deliver high return of investment. “These insights allow decision makers and marketers to plan their course of action for maximum impact and sales conversion,” Mathews added.
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