Have you ever been let down by a hotel chain you thought would offer the same service no matter where in the world you are?
CheckSafetyFirst has launched a new set of standards to help hotel chains overcome this and ensure they meet customer expectation.
The new BrandCheck and StandardCheck modules under the new technical arm Cristal International Standards aim to help hotels offer the same experience throughout their hotels, whether it’s the way they make the beds or the way guests are treated when they turn up.
In a chat with Travel Daily UK CheckSafetyFirst’s chairman Steve Tate said the move was a natural step for the safety and risk management firm, which has been operating for 10 years globally.
He hopes the new modules will encourage hotel chains to look into their service as a means of brand management and customer retention, which in turn can lead to better reviews online.
“Brands want their name to mean something. People will initially buy into a brand to meet their pocket or lifestyle and they will be loyal until they are let down,” he explained.
“It became apparent a few years ago that social media is now what people are looking at for information on where to go or where to avoid and within the branded hotel market there is a gap to expand our audits into brand assurance, to ensure that brands deliver the same guest experience at every site. It can help them avoid bad reviews and meet customer expectations, so that from Bristol to Bangkok a person can arrive at a hotel and expect the same in either location,” he added.
Tate hopes to generate more ‘good news’ for hotels with its audits and wants CEOs to realise the potential of good reviews on loyalty and reputation.
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