The first European Holiday Inn hotels are preparing to open as part of InterContinental Hotels Group US$1 billion global relaunch of the brand.
Eleven Holiday Inn and Holiday Inn Express hotels across Europe, Middle East and Africa (EMEA) – plus 19 in the United States and six across Asia Pacific – have been chosen to road-test the changes.
The first two to open in Europe are the Holiday Inn London Heathrow and the Holiday Inn Farnborough in the UK.
These will be followed by hotels in Germany, Italy, France, the United Arab Emirates (Dubai), China, Thailand and Australia. The hotels will be fully relaunched by July.
The first hotels will showcase the new brand hallmarks and signage prior to the full global rollout, scheduled for completion by the end of 2010.
IHG expects the relaunch programme to allow Holiday Inn hotels to generate significantly higher revenue per available room (RevPAR), and returns for owners.
Kirk Kinsell, President IHG EMEA, said, “After all the meticulous planning and detailed dialogue with owners, it was a fantastic moment when the old Holiday Inn signage came down at both the London Heathrow and Farnborough Holiday Inns – and the new signage went up.”
Comments are closed.